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It's Inexpensive |
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Email marketing is an affordable
way to stretch a tight marketing budget - and whose
isn't these days? Unlike direct mail, there is virtually
no production, materials or postage expense. Email marketing
is 20 times more cost effective than direct mail, and
can cost as little as fractions of a penny per email.
"Previously, we were
sending these kinds of mailings through first-class
postal mail," said Robin Parker, owner of Studio:
Dance, Arts & More. "With several hundred
members and prospects, that really adds up quickly.
Email marketing is much less expensive than sending
out postcards or flyers. We save about £2,500
just in materials and postage."
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2 |
It's Effective |
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Email marketing enables you to proactively communicate
with your existing customers and prospects instead of
passively waiting for them to return to your Web site
or storefront. It is a highly effective way to increase
sales, drive site or store traffic and develop loyalty.
Increasing sales
"In response to our first campaign, WatchZone
received 100 online orders - all from a segment of
15,000 current customers," said Shavi Mahtani,
CEO of WatchZone.com, a leading site for fashion and
sport watches at discount prices. "The average
sale was about £100 per order. We were very
happy with that result. Frankly, it exceeded our expectations."
Driving traffic
"The increase in traffic was substantial,"
said Travis Erickson, controller for GolfBargains.com,
online "Pro Shop" for golf enthusiasts.
"We've noticed that even if the recipient isn't
interested in, say, our golfing irons promotion, they'll
think, 'Wow, that's a great price - I wonder what
else they have on sale?'"
Building Loyalty
"We're technically not an e-business,"
said Robin Parker, owner of Studio: Dance, Arts &
More, "but we're using email marketing to capture
the names of site visitors so that we can provide
them with information, news, and schedules that make
their lives easier. That helps us build and retain
loyal members. We believe email marketing will increase
the lifetime value of our members by encouraging more
frequent visits to the studio and strengthening our
relationships with our members."
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3 |
It's Immediate |
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Email marketing generates an immediate response. The
call to action is clear: "Click here to take advantage
of this offer", or "to learn more about this
service". Initial campaign response generally occurs
within 48 hours of the time the email campaign is sent.
"Orders pour in within 24 hours after I send
my newsletters," said Emitations.com CEO, Au-Co
Mai. "In an economy where most companies are
suffering, I can't believe that I'm actually thriving
and breaking revenue goals every month."
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4 |
It's Targeted |
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You can easily segment your lists using a variety of
criteria or interest groups so that your promotions
go to the individuals most likely to respond to your
offer.
"Because many of our customers are collectors,
they are only interested in hearing about the newest
collectible arrivals," said Lars Mohlin, President,
House of Ascot, a mail order gift and collectible
business. "While others are looking for promotions,
the collectors often dislike receiving mail messages
offering discounts. We target email campaigns to our
subscribers' opt-in interest categories, this has
resulted in a 40%-50% jump in revenue."
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5 |
It's Easy |
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One phone call does it all !! Call now on 020 7323
3344 and within no time your customers will be receiving
high quality newsletters promoting your business.
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